It is no secret that the world has become increasingly focused around digital in the last few decades. Today, everything from checking your bank balance to buying milk can be done from the comfort of your own sofa. Entire industries have been transformed – the internet is no longer a tool for making innovation more efficient; it is now the fundamental basis for innovation itself.
But there are some industries that, despite vast leaps forward in digital technology, still work within the same structures they have used for decades. We think that high street letting agents are guilty of this. But of course, we needed to test our theory and find out exactly what landlords and tenants think.
In our latest research, which has received national coverage in The Voice, Coinslot, Property Wire, The Times and more, we set out to uncover people’s experiences and thoughts on the concept of online letting agents.
Here are some of the highlights from our research*:
*Sample size was 2,005 people. The sample is nationally representative, which means it is an accurate representation – a microcosm – of the UK population as a whole in terms of the age, sex, location and working status of the respondents
It doesn’t take a genius to figure out that more and more people are losing their patience for services that aren’t available online. Having the data to hand to demonstrate the extent of this trend in the rental sector has proven to be enlightening.
In short, it’s shown us what we’ve long suspected: within the locations and demographics where letting is in highest demand, there is a real interest in circumventing the tedious old processes of traditional letting agents.
If you’re a landlord looking to secure the best rent for your property, you want to advertise to the largest target audience. That’s supply and demand for you. What these statistics tell you is that there’s strong appetite among young people for a slicker, digitised, internet estate agent service.
With online letting agent LetBritain, you can access this market quickly and easily for a vastly reduced cost in comparison to traditional letting agents’ fees – and you can manage the whole process from your sofa with your personal LetBritain landlord dashboard.