HOW TO WRITE A QUALITY PROPERTY DESCRIPTION WITH LETBRITAIN



How to write a quality property description
16 December 2019

Being a DIY Landlord can be complicated at times BUT, it doesn’t need to be! We’ve Given You a FREE Guide on how to write a captivating property description that attracts quality tenants!

 

When You Sign Up to our platform, you will be asked to type in a description of your property and upload the images of your property. While photos are important and what many people rely on, the property description gives vital details that cannot be shown in photographs.

 

The number one most important factor to get quality tenants is to tell a story that resonates with the tenants. Instead of only informing the viewers with bullet points, as every other Landlord does, spend energy on making the first part of your description about ‘Telling a Story’.

 

Here is how Landlords normally start their description:

 

“A well-presented three-bedroom semi-detached house on the outskirts of ….”

 

“Brand new two-bedroom house close to motorway links, ideal for commuters …”

 

“A newly refurbished five-bedroom family home in a sought after location close to …”

 

“Spacious room to let …”

 

“A two-bedroom apartment with character, within walking distance of great rail links to …”

 

Now, all of these examples are good and they work! But to Stand Out, we advise you to use sentences like:

 

“Imagine yourself waking up every day feeling inspired to… “

 

“Come home from work/university and recharge in … “

 

“Live the F.R.I.E.N.D.S life in real life, with this …”

 

Do you see what we mean? It’s about making the viewer relate to your property on a different level, light a spark and make them imagine.

 

Another good way to start on the description is to imagine your ideal tenant and think about what would be important to them. For example, if your ideal tenants are a young professional couple, their main points of interest will most likely be the style of the property, parking and public transport links, whether the property is close to restaurants/bars/entertainment.

 

Alternatively, if you are targeting families, they will be interested primarily in the number of bedrooms and bathrooms, followed by parking, school catchment, and proximity to local transport routes.

Tenants will first and foremost be interested in the practical information about your property. This information should be at the top of your listing, as these are the key features of the home potential tenants want to know about. It is good to use bullet points to summaries these features, which can then be expanded on later on in the listing description. Try to include as much information as possible, always including at a minimum:

  • Number of bedrooms
  • Number of bathrooms/en-suites
  • Size of garden/outside space
  • Furnished status – furnished/part furnished/unfurnished
  • Type of heating – gas/electric/under floor heating
  • Parking arrangements – garage, driveway, off-road parking, if parking is permitted on the street directly outside the property
  • Location/proximity to local facilities – shops, transport links, motorway links, any local attractions, the town centre.

A key factor is to not to be misleading. The property details should accurately represent the property you are advertising. Remember that potential tenants are going to glance at these key features of your house description, and then decide whether they want to read on. This means you should include as much as possible, and be clear and concise to avoid any confusion later on.

 

Other things which you might wish to mention within the summary of the key features include:

  • Double glazing
  • Security features, eg. Alarm
  • Type of house – Detached/semi/terraced
  • School catchment (you should definitely include this in the key points if, for example, you have a family-sized home within the catchment of a good school)
  • Style of décor – contemporary/traditional etc
  • Style of the shower – electric, power shower, wet room etc.
  • Original features, for example, fireplaces or doors
  • Fitted wardrobes
  • Available now/Available from – this is very useful as many tenants look months in advance for future homes.

You can then go on to describe all of the other important features of the property. Try to be as descriptive and imaginative as possible, without simply listing the features all over again. You can use phrases such as:

 

“The property benefits from …”

“The accommodation comprises …”

“The family home includes …”

“Included in the price is…”

 

It is advisable to remain positive throughout your property description, and to describe every feature in an encouraging way – even things you see as a pitfall or a negative aspect of the property. For example, a small lounge might be described as cosy, or a box room could be communicated as an ideal office space.

 

If the property is an apartment within a complex with shared gardens, emphasize how easy it is to socialise in a friendly atmosphere. However, whilst your description can be expressive, it should not mislead the reader. Be careful not to exaggerate any aspects of the property, as when people view it in person they will be disappointed and possibly angry.

 

If you have any stand-out features that you think distinguish your property from the crowd, be sure they are mentioned twice in the property description – you’ll be much more competitive in letting a property if it has a distinctive element. You can include it in the bullet points list or summary, and then describe it in more detail later on. For example, if you have a luxury en-suite, with a power shower and his & her basins, if you have a particularly large garden, or if your kitchen is a good size for entertaining, be sure to mention it.

 

Remember that a potential tenant may view a number of rental properties online, before shortlisting a handful for physical viewings. Make sure yours is shortlisted by mentioning any features that you think maybe appealing to your potential tenants.

 

Of course, a property description goes hand in hand with photography as most people want to see visual proof. But both rely on one another to fully depict a property and persuade viewers to arrange a viewing, helping you with letting a property faster.

 

THANK YOU!

If you’ve read this far, thank you for your attention. We hope this piece of content helped you in even the slightest bit and if it did, please share with a friend, colleague or family member that could also benefit from this.